How We Use Cookies
Resilient Brands uses cookies and similar technologies for the following purposes. Below is a detailed breakdown of each cookie we use, including its purpose, duration, and provider.
Essential Cookies (Always Active)
These cookies are necessary for the website to function properly. They enable basic functions like page navigation, secure area access, and remember your cookie consent preferences. These cannot be disabled.
| Cookie Name | Purpose | Duration | Provider | Type |
|---|---|---|---|---|
| cookie-consent | Stores your cookie consent preferences | 365 days | Resilient Brands | Essential |
cookie-consent
EssentialAnalytics Cookies
We use analytics cookies to understand how visitors interact with our website. This helps us improve user experience and identify technical issues. All analytics data is anonymized and aggregated.
| Cookie Name | Purpose | Duration | Provider | Type |
|---|---|---|---|---|
| _ga | Google Analytics - Distinguishes unique users and calculates visitor, session, and campaign data | 2 years | Google LLC | Analytics |
| _ga_TXLQPRBZ30 | Google Analytics 4 - Used to persist session state for our property | 2 years | Google LLC | Analytics |
| _gid | Google Analytics - Distinguishes users for 24 hours | 24 hours | Google LLC | Analytics |
_ga
Analytics_ga_TXLQPRBZ30
Analytics_gid
AnalyticsGoogle Signals (Cross-Device Tracking)
Cross-Device Tracking
These cookies enable Google Signals, which allows us to understand user behavior across devices when you are signed into Google with Ads Personalization enabled.
| Cookie Name | Purpose | Duration | Provider | Type |
|---|---|---|---|---|
| _gcl_au | Cross-device user tracking and conversion attribution | 90 days | Google LLC | Analytics |
| _gcl_aw | Cross-device conversion tracking for Google Ads | 90 days | Google LLC | Analytics |
_gcl_au
Analytics_gcl_aw
AnalyticsUser Identification
Privacy Protection
This cookie stores an anonymized identifier for cross-session tracking. It uses database IDs only and never contains personal information like email addresses or names.
| Cookie Name | Purpose | Duration | Provider | Type |
|---|---|---|---|---|
| rb_uid | Anonymized user tracking across sessions (no PII) | 2 years | Resilient Brands | Analytics |
rb_uid
AnalyticsMicrosoft Clarity
| Cookie Name | Purpose | Duration | Provider | Type |
|---|---|---|---|---|
| _clck | Microsoft Clarity - Persists Clarity user ID and preferences unique to that site | 1 year | Microsoft Corporation | Analytics |
| _clsk | Microsoft Clarity - Connects multiple page views by a user into a single session recording | 1 day | Microsoft Corporation | Analytics |
_clck
Analytics_clsk
AnalyticsMarketing & Advertising Cookies
These cookies help us show you relevant content and ads. You can opt-out of these cookies without affecting essential website functionality.
| Cookie Name | Purpose | Duration | Provider | Type |
|---|---|---|---|---|
| _gcl_* | Google Ads conversion tracking and remarketing | 90 days | Google Ads | Marketing |
| FPGCLAW | Conversion tracking for Google Ads campaigns | 90 days | Google Ads | Marketing |
_gcl_*
MarketingFPGCLAW
MarketingLegal Basis for Cookie Use
- Essential Cookies: Legitimate interest (website functionality)
- Analytics Cookies: Your consent via cookie banner
- Marketing Cookies: Your consent via cookie banner
Third-Party Cookies
Some of our pages may contain content from third-party services. These services may set their own cookies on your device.
Important Notice
We do not control these third-party cookies. Please refer to the relevant third-party privacy policies for information about their cookies and how to manage them.
Third-Party Services We Use:
- Google Analytics
Website analytics and visitor behavior tracking. Privacy Policy
- Microsoft Clarity
User experience analytics and heatmaps. Privacy Policy
Managing Your Cookie Preferences
You have the right to decide whether to accept or reject cookies. Here's how you can exercise your cookie rights:
Browser Settings
Most browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or delete specific cookies.
Cookie Consent
When you first visit our website, you'll see a cookie consent banner where you can choose which types of cookies to accept.
How to Manage Cookies in Popular Browsers:
Your Rights
Depending on your location, you may have certain rights regarding cookies and personal data:
- Right to Access: You can request information about the cookies we use and the data we collect.
- Right to Withdraw Consent: You can withdraw your consent to non-essential cookies at any time.
- Right to Object: You can object to the processing of your data for certain purposes.
- Right to Delete: You can request deletion of data collected through cookies.
Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for legal requirements.
How We'll Notify You
We'll notify you of any material changes by posting the new Cookie Policy on this page and updating the “Last updated” date. For significant changes, we may also notify you via email or through a notice on our website.
Contact Us
If you have any questions about this policy or our practices, please contact us:
Resilient Brands LLC
Privacy Inquiries: privacy@resilientbrands.ai
Legal Inquiries: legal@resilientbrands.ai
Data Protection Officer: dpo@resilientbrands.ai
Website: www.resilientbrands.ai
We aim to respond to all legitimate requests within 30 days. Occasionally it may take us longer if your request is particularly complex or you have made multiple requests.